Jersey entrepreneur, philanthropist and icon Steve Magaziner was brought out of retirement to help his wife, Denise open her store Posh Lingerie and Bra Boutique. During a holiday party Steve realized his true calling ... This is his story...
A reality show based on the life and times of Steve Magaziner and his liquor store - Canals Discount Liquor in Mays Landing, New Jersey. Follow Steve and his band of employees as he keeps his dream alive to celebrate life while making sure his employees maintain and learn "The Magaziner Difference" . Which is very different.

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