Magazine journalist Pattie Sellers says entrepreneurs need to use narrative techniques to tell their own stories through social media. Sellers is senior editor at large for Fortune Magazine, where she oversees the "Most Powerful Women" franchise. She interviewed fashion entrepreneur Tory Burch onstage for the event "Entrepreneurship, Power and Leadership: A conversation between Pattie Sellers and Tory Burch" at the Stanford Graduate School of Business on January 15, 2013.
Read Sellers' blog: stnfd.biz/mTiPC
Learn more about the Stanford Graduate School of Business: stnfd.biz/mTiQ1
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