Brand Relationships in a Social Media World

This video of the San Francisco event, “your brand, their world” on August 18, shows panelists from Levi’s, Intel, Shutterfly and Razorfish discussing the ways in which social media is being used to redefine relationships with customers, manage crises and deliver bottom-line results. They also looked at the darker side – the inherent risks companies face as they delve deeper into the social media universe.