Leica Camera AG, manufacturer of the finest hand-crafted photographic equipment and sports optics, hosted a press conference on 9/9/09 in New York City to announce the unveiling of two new photographic products and to introduce another to the market. Leica’s Chief Executive Officer Rudi Spiller, along with Director of Product Management Stefan Daniel, unveiled the LEICA M9, LEICA X1 and the previously announced LEICA S2, each heralded as the next evolution in Leica’s legendary history.