Mplayit is the leading global provider for online discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers, operators and App Store owners to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is based in Ashburn, Va., and is backed by New Atlantic Ventures. For more information, visit mplayit.com or email info@mplayit.com. You can also follow Mplayit on Twitter: @Mplayit.