Our Friends at TLC came to us to integrate Arm & Hammer Products into the TLC brand naturally and without the normal sales pitch. Our team created and wrote this concept which delivers a direct connection between the product and the network in a manner all families can relate to...LAUNDRY! This concept was immediately identified with the TLC team and enhanced the bond between network and product relations overall. Plus, its super fun!

Client: TLC
Director Branded Entertainment (TLC): Pauline McAuley
Creative Direction: Ryan Bramwell
Design/Animation: Brian Long
Audio: Coupe Studios
Copy Writing: Eric Singer, Coupe Studios
Executive Producer: Kim Peterson

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