Vueling was born as a low cost challenger on the Spanish airline market. Over 8 years the company had experienced considerable growth at European level, demolishing myths in the sector and proving that quality and low cost are not incompatible, that flights can be run in connection and sold through agencies without raising costs. In 2012 the company decided to align its positioning and communication with the actual quality of the service it offers. In October 2012 it was to present its new image and growth targets through an event. A spectacular idea was needed to gain maximum media repercussion and impact on the audience attending.
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