The cinema commercial was directed by the Australian director Sam Holst. It is a dark cautionary tale of how letting yourself go could turn you into an unwitting killer. Of how a few extra inches waistline can ruin the perfect date. Of what could have been avoided if only you had got yourself [nbsp]into shape at a fitness studio. The 70 sec. version of the commercial can be seen in arthouse and multiplex [nbsp]cinemas.

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