Project for a temporary exhibition within the Palazzo dell'Arte in Milan with the aim of providing, to those whom it is performed, a double reading of IKEA universe, its pros, the cons and its main peculiarities.
A bi-directional path, aimed to broaden the view of visitors towards the company, its trading spaces and its products.
The setting, through the use of multiple exhibition devices, creates a continuous and permeably divided space at the same time, to expose the different aspects of IKEA with a critical approach, for both the positive and the negative ones.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?