The tower of belief was a project that started out as a font design.

After two years of studying graphic design, my opinion about the medium changed radically through out the process. I started out interested in art and design but i found the commercial aspect of design too much of a turn off/push back. So i decided to take a different direction.

People may adopt the beliefs of a charismatic leader, even if those beliefs fly in the face of all previous beliefs, and produce actions that are clearly not in their own self-interest. Is belief voluntary?

Graphic design and advertising is mostly helping the client to form a belief inside the costumers heads, therefore your beliefs can’t be 100% your own. They are created through the visual. repetition.of advertisements.

So in this project i call “the tower of belief” I have designed a tower that reprisents the consumer, a font that stands for the client or the product. In the process of projecting the font onto the tower itself, it get’s distorted from the designer’s point of view and starts to stands for something completely else.

The concept of belief presumes a subject (the believer) and an object of belief (the proposition). So, like other propositional attitudes, belief implies the existence of mental states and intentionality, both of which are hotly debated topics in the philosophy of mind, whose foundations and relation to brain states are still controversial.

This Sculpture was design as an instillation for a gallery, the idea was that you could walk around it and at one exact point you could read the word.

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