kartell's CEO explains that what has made the company so uniquely successful is that its collection
does not represent a singular style. instead, the individual designs stand on their own,
linked only by kartell's philosophy, commercial and distribution strategy, which is to offer quality furniture
which is versatile, and appeals to the broader global market, as well as continuing to prove its technical innovations,
reinventing plastic as a quality material for the new age.

see designboom's original article at:
designboom.com/design/kartell-the-culture-of-plastics-interview-with-kartell-ceo-claudio-luti/

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