As lead sponsors for Yo Gotti’s “Road To Riche$” tour, Flat Fitty relied on 2one5 Productions’ expertise to ensure that the sponsorship reaped all the rewards it possibly could. To that end, we produced a short film (featuring passionate fans wearing Flat Fitty caps) about Yo Gotti’s stop in Philadelphia, 2one5 Productions hometown, and shot another short film in NYC highlighting Yo Gotti’s ongoing sponsorship of Flat Fitty. In addition to successfully introducing Flat Fitty to the urban market, growing trust among current and new consumers, and providing the brand and sales teams with critical assets, we also got to check off a key item from our own collective bucket list: Eating a cheese steak with a major rap star.

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