Long-time friend JanSport came to TEAK with a few parameters for a stop motion piece: they wanted to feature 3 backpacks… and some cash. The piece was going to live on Tilly’s website, and was intended to incite user participation in a give-away sweepstakes. Leaving the door for creative wide open, TEAK’s very own Michael Mizono concepted and creative directed a playful, visually-stimulating piece that was chock-full of tricks and frame-by-frame action. With the help of master artist Nathan Rapport, producer Emily Van Nierop and director Mike Sloat, the final piece resulted in over 13,000 participants on just its first few days on the internet.

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