This entertainment piece performed by Julien Breton was staged at the Abu Dhabi Awards ceremony to evoke the essence of the brand and provide a link the the concept of light being the source of energy which comes from the individuals in the society who have performed good deeds. Light calligraphy is a technology which uses sensor technology hardware and software in real time to recreate through movement through projection of the artist and as a result, like a paint brush creating an art piece. Julien Breton is on of the pioneers in this performing art and was accompanied by a Dance choreography which interacted with his movements to symbolize the connection between people and how a gesture of oneself can contribute to the impact on other people's lives.

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