DIRECTION / DESIGN / COMPOSITING: MOJO
3D ANIMATION: VIVIDTHREE PRODUCTIONS
CLIENT: STARHUB - FOOTBALL CHANNEL
PRODUCER: CALVIN BONG

The 2010 LA LIGA season (known as the LIGA BBVA for sponsorship reasons) will be the 80th since its establishment. BARCELONA is the defending champion, having won their 20th La Liga title in the previous season for the second time in a row.

To promote LA LIGA 2010 on STARHUB Cable TV - FOOTBALL CHANNEL, MOJO created 6 teasers and a 45-second trailer (in graphic novel likeness), featuring star players as superhumans tasked to save Singapore from its mundane football landscape. With superhero endurance and speed, plus their ability to control the ball and win the crowd, they are our modern-day superhumans with athleticism and legendary mythic prowess on the field.

This campaign is a collaborative effort between MOJO and VIVIDTHREE PRODUCTIONS, where MOJO provided the art direction, worked on the design and compositing, and VIVIDTHREE created the animation.

mojo.sg

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