Immersive Mapped Projection for MAX, The Creativity Conference for Adobe. Los Angeles, Nokia Theatre. For the 2013 version of the conference, the design and execution team, led by Jeremy Nichols of Pix Productions, looked to create a stage setting that would build on previous designs but take them to a more sophisticated level using organic shapes for image surfaces rather than standard flat scenic elements. As in the prior year, this setting would expand beyond the boundaries of the stage area within the Nokia Theater LA and include large portions of the theater itself. In all, the aggregate screen surface exceeded 18,000 square feet of image space.

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