In this customer driven world, brands are incorporating social media tools to rally employee advocacy. Companies that leverage social advocates with a formalized program can amplify brand content and build better employee relationships at scale. In this 1-hour webinar, Altimeter analyst Jeremiah Owyang and Expion VP of Strategy Zena Weist, will introduce an employee advocacy framework, share pragmatic use cases of how to keep employees engaged, and discuss how to measure success. We’ll round it out with an amazing client case study hot of the presses, Scott Gulbransen, Director of Social Business Strategy at H&R Block, will discuss his strategy to launch an employee advocacy program to 90,000 tax professionals across 10,000 retail offices this tax season.

Learn how to empower your employees to publish brand content directly to their personal social profiles on Facebook, Google+, Linkedin and Twitter. Amplify your brand voice with an advocacy program. Follow the webinar highlights and ask questions via Twitter with hashtag #Expion13.

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