Adobe asked Studio B to produce an animated video that explains the features and benefits of Adobe's Creative Cloud. We developed a low-tech/ high-tech hybrid look for the piece to simplify the visuals and help convey the messaging clearly. By stripping the devices of any branding (and making them out of wood!) we hope to keep the audience focused on the concepts of the video. We also wanted to create a space that felt like we were back to the basics of creative work: real materials, pencil, pen...ideas. This serves to extend the idea that now your creativity is unencumbered by devices or particular places...you can literally create anyway, anytime you want.

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