Mirror, mirror on the asphalt... the car brand smart presents a unique disco look: a smart fortwo electric drive is covered in small mirrored pieces, the hubcaps glitter and the windows are also mirrored. This is then accompanied by a music video, a photo shoot and two media installations.
The background to this event is the cooperation between smart and the experimental band formation Apparatjik, who are coming to Berlin for three concerts in the Neue Nationalgalerie.
Agency services: disco smart design modification, supervision of the music video production, media installation and pop-up screening, GPS tracking, supervision of the photo shoot at the press conference
Berlin, March 2011
Project: smart shines in a new splendour: a mobile glitter ball shines across Berlin.
Customer: K-MB for smart
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