brightsightgroup.com || Bob Azelby, along with brother and Joe (both senior executives with Fortune 500 companies) teamed up to write Kiss Your BUT Good-bye: How To Move Beyond The One Word That Stands Between You And Success. The book’s purpose is to help people identify the reasons why their careers are not progressing as fast as they expected. Most self-awareness books and corporate HR programs emphasize identifying one’s strengths to accelerate a career. That is easy. The Azelby brothers believe that the key to greater success is found in the unpleasant and difficult task of identifying, acknowledging and managing one’s weaknesses. The authors help people stare at their issues by using a very clever word that lightens up the heavy topic of self-awareness. Instead of using terms like weaknesses, flaws or failings they use the word BUT. Learn more: brightsightgroup.net/2013/01/bob-azelby-keynote-speaker.html

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