A short behind the scenes from our recent Sony Xperia ZR underwater shoot in Malmö, Sweden. Getting the product in the right angle while having the models keeping their eyes open proved a difficult challange as they really couldn´t see a thing and the calcium chloride made their eyes itchy.

For the product shot we wanted to create the feeling of the phone hanging in neutral boyancy but at the same time create bubbles as if it was dropped. As we had four different colours we needed to create similar shots, we wanted to have a unique photo for each colour, so we strapped the phone to a monopod while slamming it through the surface with similar outcome each time. Then we removed the strap and monopod in postproduction and added some more bubbles and grading.

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