You probably don’t think about neurological disorders too much. So it’s a good bet you wouldn’t think about a neurological clinic much, either. But the Illinois Neurological Institute wanted to change that. INI is an internationally recognized leader in treating a variety of neurological disorders, from epilepsy to brain cancer to MS. They’re also a part of the OSF Healthcare System. To help them out, we created a small, cost-effective campaign to remind people that the precious things our nervous system stores – like our memories, experiences and ambitions – are worth protecting. thinkhippo.com

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