You walk down the street and hear Spanish. You are in the bodega or the subway and hear excited voices exchanging news in Spanish. Almost everywhere you hear Spanish! It's not a secret anymore that Spanish and the latino community are here to stay! Although this group has the Spanish language, much culture and many customs in common, this is not just one group. CNN recognized the need for a network devoted to this population, and it hired Ca Square to brand this new channel, which is called CNN Latino. We created a visual identity which targets the various latino communities within the U.S and devotes itself to viewing the world through the lens of a latino in America.

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