Hi, I'm Fred Green, the in-house multimedia producer for Kinetico, a manufacturer of water treatment equipment. This video is the first in a series of six spots featuring Luke Warm, the water heater character who runs away from home to the neighbors house, because they have Kinetico water.
The scripting for this video was a team effort, starting with the seed of the idea by one of our dealers. After collaborating on the script with the entire MarComm dept. I launched into production with the able assistance of our marketing coordinator-- she acted as production assistant and handled all the details of casting, props, location planning, scheduling, food, model releases and etc. The hot water tank costume was made by Daphne Ward, of Divine Ideas. The video was shot with a 5D Mk2. Audio was captured via an Audio Technica shotgun on a boom via Beachtec's DSLR Mic Preamp. Post was done with Premiere Pro.
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