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Artv ask Montreal based artists to represent the logo of their channel in the way they want. I used around 15 pieces of plywood with a mirror on the backside to create the shape of the Artv logo, a Canadian television channel.

The shot was made on the roof of a building downtown Montreal. We used a smoke machine and a projector to create the reflections of lights and colours during the shoot.

Concept & Art : Julien Vallée
Director + Animator : Gabriel Poirier-Galarneau
Photographer : Sylvain Dumais
Sound : Jean-Sébastien Proulx
Client : Artv
Agency : Toxa

Making of & details : jvallee.com

Credits

36 Likes

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  • Toni 3 months ago
    chapó!!
  •  
  • GiantRobo 3 months ago
    you did it again!

    About 10 days ago, I attened your seminar in Korea.
    your impressive job gave much thinking to me.
    I so expect your next job!
    (and I really wanna Nobody copy your Design:)
  •  
  • Karlis Stigis 2 months ago
    Good works, good style. YEAH!
  •  
  • Cyrke 2 months ago
    C'est superbe Julien, bravo pour ton travail accompli ainsi que l'équipe!
  •  
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