Artv ask Montreal based artists to represent the logo of their channel in the way they want. I used around 15 pieces of plywood with a mirror on the backside to create the shape of the Artv logo, a Canadian television channel.

The shot was made on the roof of a building downtown Montreal. We used a smoke machine and a projector to create the reflections of lights and colours during the shoot.

Concept & Art : Julien Vallée
Director + Animator : Gabriel Poirier-Galarneau
Photographer : Sylvain Dumais
Sound : Jean-Sébastien Proulx
Client : Artv
Agency : Toxa

Making of & details : jvallee.com

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