Career counselors, Larry Humberstone and Pam Gunderson of PJ Lawrence and Associates (Omaha, NE) talks about the tender subject of a failing business. If things are not going well, the first step is to go back to the original vision, revisit the plan and conduct a good self-assessment. Look at the business from the client’s perspective. Do you have the correct image and message? One solution is to increase networking and marketing activities. Assess the referrals and discover where customers are getting information about the business. Work your brand and be authentic to that brand. (pjlawrenceassociates.com)

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