“Exhibitions are some of the most dynamic ways of presenting art at this moment because they exist as open-ended platforms for engagement,” Marnie Burke de Guzman says. She distinguishes exhibitions from time-based performances that demand considerable, uninterrupted time for their consumption. In this video, the San Francisco-based marketing strategist points out how this “open-ended” experience—echoed by the non-linear way we generate and receive content in the digital realm—provides rich opportunities for marketing and audience engagement.

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