THE ORDER :
A MéMO format clip presenting the 4-star Hôtel California, located in the Champs-Elysées sector of Paris.
LE BRIEF CLIENT :
- To Present the historic Champs-Elysées area which, throughout its existence has been frequented by a galaxy of stars and international journalists.
- Showcase the hotel’s assets: spacious rooms and suites, tastefully decorated with refinement, its restaurant, bar, and high-end services.
- Highlight the hotel’s prime location, 150 metres from the Champs-Elysées.
- The MéMO must be made in such a way as to bring out the luxury and upscale aspect of the establishment while showcasing it in a warm, lively manner that chimes with its customer base.
- The MéMO is for the new Les Hôtels du Roy Group website.
- It is part of a series of MEMOs, one for each of the Group’s hotels.
© SO ON PICTURES - December 2011
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