Part of the MICROSOFT 'CONVERSATIONS' series.

Directed, Photographed, Edited and Composed by Johnny Daukes.

Tony Howard, the Managing Director of the London based Transport Design Consultancy discusses his approach to way-finding signage. Recent projects include the branding and signing projects for Sydney Metro, Bangalore Metro, St. Pancras International, Bengaluru International airport and advising on graphics, signing and brand strategy for Dubai’s public transport system.

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