A documentation video of our augmented 3D projection mapping onto a moving car.

Jaguar and Land Rover wanted a spectacular experience for VIP customers of the new L405 when they pick up their car in the Solihull factory. The 3D augmented projection mapping tells the story of the car and literally ‘builds’ it in front of the visitors eyes: from abstract factory processes via terrain simulation to the finale where each bespoke vehicle is revealed to its client. The complex mapping covers a car on a rotating turntable plus floor and back projections in real-time 3D, a world’s first.

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