The second of our videos to premiere at this year's 99u will definitely get you in the mood for lunch. We spoke to the founder of the famous Umami Burger in Los Angeles about his newest experimental venture U-Mini Burger. U-Mini takes all the basic, delicious elements of the typical Umami burger but translates those flavors into a fast food environment. Those used to the sit-down style of typical Umami locations will be surprised, and probably pleased, to get the same delectable flavors of Umami but in much less time.
See more of our videos at coolhunting.com/video
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