For this years Billboard Music Awards, The 'Equaliser' as we know it, is re-invented with a dynamic and electrifying treatment, which spatially forms the surfaces of type and images.
Throughout the animation, a 3D world forms.. a world we live within. We are pulled into it and explore not one, but three moving and vibrant coloured worlds. The Artists come to life, as the music pulses and beats from within them.
The entire campaign is treated with a digital distortion, that communicates the edginess of the awards itself.
It also speaks of the diversity in the music and keeps the party going!
The Billboard Music Awards had a viewing audience of 9.47 million, a 28 percent spike over 2012's audience of 7.4 million viewers, Nielsen reported. The show was No. 1 Sunday night in the advertiser-coveted 18-49 demographic, pulling in 4.6 million viewers in the age group.
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