Bridge and Platige Image created a physical space manifesto for new offices of Platige Image. Platige Image’s work in animation and post-production blurs boundaries between creativity and technology. The installation is a spatial canvas ready to display creative content from artists working at Platige and to engage visitors too. It was designed to be a living organism in the lobby space and take an active part in company’s everyday life.

IDEA
“Our task was to create a statement piece for Platige Image lobby space. Specificity of what Platige does served as a starting point for the project. The primary goal was to create a spatial canvas so that each artist working at Platige could add their creative content to it and the visitors could become engaged as well” says Mikołaj Molenda (Bridge, creative director).

DESIGN
The installation is a complex, algorithmically generated form integrated with video mapping which reacts to what’s happening in the lobby space. Multicellular structure dominates and organizes the entrance. The project joins unique know-how of the team involved. Bridge was responsible for algorithmic design, 3D printing, video mapping and Platige Image for programming interaction with Kinect. Both teams took part in creative direction of the project. Original concept came from Platige Image which acted as a client and as part of the project team simultaneously.

PRODUCTION
“We decided to use 3D printing to build the installation because it provides high precision. Direct correspondence between physical realization and digital model was crucial for interactive mapping to work on such complex structure” says Michał Piasecki (Bridge, creative director).
The installation is composed of 3160 cells subdivided into over 800 panels to fit into printers working space.
5 machines where used 24 hours, 7 days a week for 3 months to print it.
“We have also developed a custom algorithm with Rhino Grasshopper which allowed us to design complex geometry fulfilling multiple criteria at once. The criteria range from aesthetics through video mapping and 3D printing requirements” says Michał.

INTERACTIVE MAPPING
The video mapping is designed as a multilayered animated structure reacting to data from installation’s surroundings. It is generated in real time with a custom algorithm feed with Kinect and geometry data.
“The installation begins to exhibit multiple behaviors when people are present in the lobby. They become an attractor for the projection which mirrors their silhouettes when they remain in front of it for a while. It warms up with light and color when someone puts their hands really close or changes the pace of visuals being displayed depending on how fast people move. It adds a very human touch to the workplace” sums up Adam Wierzchowski (Platige Image, R&D Lead).

CREDITS
Project Concept and Creative Direction:
Mikołaj Molenda (Bridge)
Michał Piasecki (Bridge)
Marcin Kobylecki (Platige Image)

Computational Design:
Michał Piasecki (Bridge)
Kama Wybieralska (Bridge)

Video Mapping:
Mikołaj Molenda (Bridge)
Adam Wierzchowski (Platige Image)

3D Print:
Przemek Jaworski (Jawor Design Studio)
Bolesław Telesiński (LabDigiFab)
Piotr Halczuk (LabDigiFab)
Kamila Byrska (LabDigiFab)

Producers:
Ewa Brzózka (Platige Image)
Marcin Kobylecki (Platige Image)

brdg.pl
platige.com

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