Dutch Customs wanted to inform travelers that it's illegal to bring back fake designer bags and small knifes from holiday destinations around the world. We created re-targeting banners in which street vendors try to sell you these products and placed them on travel websites. Thanks to the re-targeting technique, the street vendors followed you around, popped up when least expected and they got more desperate each time. And after their little sales pitch, we delivered our message; this is not OK.

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