For both advertisers and publishers, mastering the ever-changing digital technology landscape can be a full-time job. And yet, while the space seems so much more complicated today, the fundamentals for both sides haven’t changed since the industry's birth. Publishers need to manage and improve yield; advertisers want effectiveness and efficiency. CPX Interactive CRO Jonathan Slavin joins Digiday editor-in-chief Brian Morrissey to discuss what’s real, what’s not and what matters.
Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
Speaker: Jonathan Slavin, chief revenue officer, CPX Interactive @cpxinteractive
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