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12. GM CEO Fritz Henderson talks about new marketing
3 months ago
David Meerman Scott interviews Fritz Henderson, CEO of General Motors on September 21, 2009. Henderson discusses what helps to sell cars, including "new marketing" (blogs, Twitter, online video, etc.) as well as the more traditional television commercials and word of mouth.
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Tenerife Golf2 months ago -
Oscar Del Santo3 months ago -
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Tenerife Golf 2 months agoThanks guys for the Video, it's really interesting how the top guy from GM is leading the way in New Rules Marketing. Its an example for the Golf market in Tenerife to follow.
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