New Cowbell with Vitarich puts you on the fast track. A fun commercial for Ghana where the Cowbell boy takes our hero on a super fast race to school while learning about the 5 important vitamins that make up Vitarich!

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Agency: Promasidor
Client: Promasidor
Group Creative Director: Murray Mackintosh
Copywriter: Mike Pollecutt
Production Company: Reel Edge Studios
Executive Producer: David Golden
Production Manager: Elena Ioulianou
Director: Gerhard Painter
Storyboards and Conceptual Lead: Allan Cameron
CG Supervisor: Paul Meyer
Animation Studio: Luma
Animation Lead: Martin Sen
Vehicle Lead: Athanase Georgellis
Lighting Lead: Christophe Leyder
3D Artists: Erik Kruger, Wesley Waller and Tim Morar
VFX: Thezi Ndhlazi
Smoke Simulation: Christophe Leyder
Rotoscoping and cleanup: Greg Green and Ndumiso Nyoni
Matte Painting: Brendan Noeth
Compositing: Chris Wieffering and Gerhard Painter
Producer: Nono Mofokeng

Audio: Paul Shafer at Earworm

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