For the launch of the 2013 Toyota Rav4, Saatchi & Saatchi teamed with Thinkingbox to create an interactive installation across Canadian autoshows introducing the vehicle and all of its customizable features.
The memory match game was displayed on a multi-touch screen that was embedded in a dramatic 10 foot enclosure. Once users completed the memory game, they could interact with a 360 degree Rav4 that provided vehicle features and specifications.
We extended the live installation experience with a Facebook app built in both HTML and Flash. Users could share the game and their scores across the social network.
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