The cookbook to improve your cutting skills.

One of the first things you learn at a cooking school is how to use a knife. That’s why we gave our students this special introductory cookbook.

Students had to actually cut the book apart in order to see the recipes.

They had to follow thin cutting lines. With each slice, they saw what to do in cooking class. They were improving their skills with each page. Cut by cut.

Due to the cookbook’s success, a second edition is on its way.

Agency: Ogilvy & Mather, Bogota / OgilvyAction Bogota
Client: Escuela de Cocina Carulla
VP Creative: John Forero
Executive Creative Director: Juan Jose Posada
Creative Director: Sergio Ramirez
Creative Director: Ivan Mejia
3D design: Luis Solano
3D design: Camilo Merizalde
Production: Fredy Rivero
Account manager: Fabio Quiroga
Accounts: Carolina Duran
Radio / TV: Patty Mendez
Ana Greiffestein
Director: Alejandro Carreño
DP: Andres Guzman
Production company: Los Notarios
Post-production company: David Studio
Music: Sonido Azulado
Photography: Javier Crespo
Client: Angela Duran

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