University project, 2010.
Expectations vs. Reality compares and contrasts idealistic advertising from the nineteen fifties and sixties with the often underwhelming truth of modern consumer reality. It explores the disparity and change through techniques, in which television advertising has evolved. We are faced with two scenarios; the ideal outcome of using a product compared to the reality we have.
Since the invention of television, advertising techniques have become far less glamorous, cheesy, and over exaggerated, as we no longer feel the need to obtain products that have no personal or realistic connection. Our reality in contrast with classic techniques can be seen as mundane, undesirable and plain. The raw footage represents the truth, which creates an awareness of how we are perceived to one another and ourselves.
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