This TPA 1 promotional film was created, directed and produce by me for the state run Angolan television station TPA, as part of the 2012 image facelift that we developed as part of a broader umbrella campaign for the rejuvenation of the TPA brand - The idea here was to create a new more aproachable & people tv station, where the slogan for the campaign was "We are all TPA"...ie. making the TV channel be part of everyone's life, where the people make up the genes of the brand. The concept for the film was to have a very happy, fun loving mood of an older age group (who normally watch more TPA1)- a hansom face, very Calvin Klein style, playing to the camera a simple white background, etc.

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