From Minnie Mouse to Minnie Muse - The Making of a Disney Fashion Icon
Most famous for being Mickey’s main squeeze, Minnie Mouse was fast becoming irrelevant. Using fashion as the platform to reintroduce Minnie to a new generation, Exposure created the ‘Inspired By Minnie Mouse’ collection, a capsule collection of one-off garments and accessories by credible and cool British designers. A high profile and comprehensive campaign was delivered across multiple media channels including print, online, broadcast for both consumer and trade. Our campaign generated massive consumer awareness in our key target audience, met our goal of generating new licensing possibilities for Minnie, and made Disney’s First Lady culturally relevant once again.
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