In a round world there is one hero who dares to be square. One hero who dares to be himself. One hero who is happy and positive no matter what the world throws at him. That hero is SpongeBob SquarePants.

The idea was to come up with something random, silly and playful. So we came up with the idea of SpongBob Squarepants taking on the circles in a funny, silly, smart & sometimes effortless ways. A quirky take on geometrics of shape in the living world. The competitive advantage a square shape has over a circle. In a rounded world, dare to be square, its cool to be square.

Client: Nickelodeon
Regions of release: South Europe, Middle East & Africa
Creative Director: Fabio Ardemagni
On Air Director: Roman Dorotycz
Direction & Scripts: Vidya Thomas & Rajesh Thomas
Production & Post Production: RocketscienceLab
Post production head & Compositor: Varun Saini
Illustration & Photoshop artist: Sandeep Kottila
DOP: Harshith Dambekodi
Red Camera: Ananth Urs
Music & Sound design: Roto Shah


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