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Episode 10: Visiting DJ Lefto (Bonus Episode)

We all can only look back and wonder how the Air Max 1 became bigger than life. To solve this question I went nitpicking in Nike’s history and jumped into the world of shoes, design and sophisticated media strategies to unveil the secret of the Air Max 1. Searching for stories of an older generation than my own...

In the final episode with Pim & Ido at 290 square meters we already agreed one thing. The Netherlands is a true Air Max 1 country like no other. But then we got curious how our neighbors are doing down south. Therefore we drove to Brussels to talk with DJ Lefto (lefto.be ). A true music connoisseur who grew up with a passion for sneakers too. Nowadays he's mostly traveling the world as a dj and obviously wearing sneakers during his trips. We sat down with Lefto to discuss the sneaker culture in Belgium and some other things. Enjoy the bonus! "Here we go yo, here we go yo..."

14 Likes

  • alex deforce 3 months ago
    Digging it, but damn, what's up with the typos though brethren! (Techno is not Tektonic by the way)
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  • Spread Motion Design plus 3 months ago
    sorry man, we didn't had time to walk through the subtitles because of deadline pressure... maybe we're going to correct it and replace it... when there is time...just listen and ignore the subs Alex, cheers from Spread
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  • Tim reket 3 months ago
    isn't it dj day?
    but nice episode!
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  • AmongstFriends 3 months ago
    despite the sub errors this episode rocks!
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  • Stijn plus 3 months ago
    Epic!
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  • Paul De Loecker 3 months ago
    nice portrait!
    "la finir a partien cirque se lefto" is the funniest subtitle ever =)
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  • Nalden plus 3 months ago
    Thank you all for the feedback / comments!

    We are aware of the subs and the video file with the updated subs will be online ASAP.

    Enjoy watching and thanks again for the feedback!
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  • Spread Motion Design plus 3 months ago
    new video-file with new subtitles uploading as we speak!
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  • Spread Motion Design plus 3 months ago
    subs 2.0 credits:

    Rabia Sitabi
    Nick Toonen
    Sander Raeijmaekers
    Dennie van Dijk
    Stephane Lallemand

    :)
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  • Nalden plus 3 months ago
    oh yeah!
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