Sweat Equity -- The New Currency. This event took place on Thursday, September 24, 2009 at Websense. It is the first in a series of events by the San Diego Software Industry Council Entrepreneur's Forum. Visit SDSIC.ORG for more info.

- Moderator: Jim DeLapa, Allied Focus
- Legal Perspective: Mike Kinkelaar, Partner, Procopio
- Tax & Accounting Perspective: Timothy G. Willis, Managing Director, CBIZ MHM, LLC
- Company Perspective: Joe Purohit, Founder & CEO,
EcoLayers, Inc.
- Company Perspective: Daniel Cunningham