Khortytsia Ice is the only vodka in the world that changes colour when the bottle is cooled to appropriate temperature to consume (+5°C). Feature is difficult to demonstrate using common advertising tools and methods. We wanted to attract attention to this innovation and give customers the chance to personally experience the technology. In the experiment, we attached a bottle on special weather balloon and sent it into the stratosphere. Built-in camera filmed the flight in detail, and users were able to authenticate of the experiment reported in the video.

Launching "Khortytsya ICE" into space, we wanted to determine the height at which the bottle "Khortytsya Ice" reaches the ideal temperature and changes color. Participants make a forecasts on the website, guessing height range. We found out that the bottle is perfectly cooled at an altitude of 2736 meters (1.7 miles)

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