How do you stand out in a category of behemoth cable providers? You zig, you zag, and use your amazing service and hands-on local presence to run circles around the big guys. Literally. Full Contact's latest 'What You Want' campaign takes the otherwise ordinary Atlantic Broadband service van and turns it into a one-of-a-kind service icon that delivers what customers have been longing for from their cable service provider: everything.

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