We thought about the evolved form of magazine. Magazine <B> (magazine-b.com), a synesthetic media talks about brands is the result of this effort, and the films contains it’s each issue’s making progress. Pairing up with each other, the magazine and these films shows the alternative form of media that progressed as a completed form of “brand.”
In 17th issue, B presents Japanese bag brand, PORTER.
In 1935, A Japanese bag craftsman, Kichizo Yoshida established Yoshida & Co. LTD. which introduced its own bag brand, PORTER, later in 1962.
Today, all employees of the Japanese bag company are making their commitments to making bags that adequately serve the primary purpose - carrying items, while continuing the legacy of the founder.
Original music: rainy waltz by Wonbo Jung
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