A celebration of basketball in the heart of London during the London 2012 Olympics. Working with our friends at Ignite, we built a living embodiment of the NBA in Covent Garden which utilised cutting-edge technology to communicate the history and globalisation of the game, celebrate NBA players, and educate fans on the scope and reach of the sport. During the ten days it was open, over 53,000 people from 22 countries visited NBA House.

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