In the mobile ecosystem, the leading standardization bodies are World Wide Web consortium (W3C), European Telecommunication Standards Institute (ETSI), Open Mobile Alliance (OMA), Khronos Group, GSM Association (GSMA). It can be taken as a given fact that SMEs, and especially mobile game or application developer studios, have no discernible influence on standards. Beyond technical standardisation, the question is how (IOS, Android etc.) can comply to a common standard which unifies age rating in Europe and simplifies this important issue for the end consumer. This standardization process should be made possible with the strong involvement of the European development community and not be controlled mainly by off-line overseas game publishers.
In her presentation Annie Mullins from Annie Mullins & Co discusses the need for global standards for the protection of minors. Her presentation is followed by a panel discussion about the topic and standards in general.
For more information visit: mobilegamearch.eu/
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